AutomateIQ Labs

Your store,
ready to sell.

A fully built firearms e-commerce platform — live inventory from the industry's top distributors, FFL compliance at checkout, and an admin panel that puts everything in one place. White-labeled to your brand. Operational in days.

4
Live distributors
19k+
Skus at launch
FFL
Compliance built in
1
Admin for everything

Built for how the firearms industry actually works.

Most e-commerce platforms weren't designed for FFL regulations, distributor feeds, or the compliance layer this industry requires.

This platform is purpose-built from the ground up for licensed firearms retailers. Live inventory syncs automatically from Lipsey's, Davidson's, Orion, and Zanders. FFL dealer selection is enforced at checkout for regulated items — not patched on after the fact.

Your customers see a clean, fast storefront under your name and domain. You manage everything — products, orders, pricing, coupons, blog content — from a single admin panel with no per-transaction platform fees baked into the model.

Everything in one platform.

Storefront & catalog
Fully branded single-page app with product search, filtering by category, product detail pages, and deep-link sharing. Your logo, your domain.
Live inventory sync
Automated cron jobs pull the latest pricing and availability from your enabled distributors. Products update without you touching a thing.
FFL compliance
Automatic FFL dealer selection step at checkout for any product in a regulated category. ZIP-code search across your uploaded FFL database. Dealer info saved on every order.
Payment processing
Authorize.net integration with sandbox and live environments. Supports coupons, platform fees, tax calculation, and itemized order totals. PCI-compliant flow.
Order management
Full admin order view with status updates, refunds, fulfillment routing by distributor, and one-click dropship submission to Lipsey's.
Customer accounts
Account registration, order history, wishlist, address book, and saved checkout preferences. JWT-based auth with role separation (customer / admin / retailer).
Blog & content
Built-in blog editor with category tagging, review management, and a contact form routed to your inbox. All managed from the admin panel.
Pricing & markup
Global markup multiplier on distributor cost. Per-product overrides for store items. Coupon engine with fixed-amount and percentage discounts, quantity-aware.

Connected to the industry's major wholesalers.

Each distributor is independently configurable — enable the ones you have accounts with, map their categories to your site's taxonomy, and set field mappings from a drag-and-drop interface.

Lipsey's
Live API feed. ~19,000 SKUs. Automatic dropship order submission. Real-time pricing and quantity.
Live API · Dropship
Davidson's
CSV upload import. Full catalog merge with price comparison. Category mapping to site taxonomy.
CSV Import
Orion
Live API catalog sync. Connection key managed in admin. Supports order placement and tracking.
Live API · Orders
Zanders
Live sync with FTP image proxy and local caching. Category and field mapping included.
Live Sync · FTP Images

When multiple distributors carry the same UPC, the platform surfaces the lowest cost automatically. Price comparison is viewable in the admin panel.

Checkout · FFL selection
Select your FFL dealer
ZIP code search — 75001
Lone Star Arms
75001 · Addison, TX
Capital City Firearms
75006 · Carrollton, TX
DFW Tactical Supply
75010 · Carrollton, TX
Selected dealer
Capital City Firearms — Lic. 7-57-XXX-XX-XX-XXXXX

FFL compliance enforced at every step.

Any product in a category containing firearm or firearm-adjacent classifications automatically triggers the FFL selection step. Checkout cannot proceed without a valid dealer chosen.

ZIP-code dealer search
Your full FFL database uploaded via the admin panel. Customers find nearby dealers instantly.
Saved on every order
Dealer name, license number, and address are stored with the order and visible in the admin order view.
Category-driven, not manual
No per-product flag required. Assign a product to a Firearms category and the FFL step appears automatically.

A complete retail operation, not a starter kit.

Every component below ships with the platform. No third-party plugins to license, no hidden add-ons required.

Branded storefront & admin panel
4 distributor integrations, live on day one
FFL checkout enforcement & dealer database
Authorize.net payment gateway
Customer accounts, wishlists, order history
Coupon engine with product-level targeting
Blog, reviews, banners, site settings
Order routing & fulfillment by vendor
SMTP email — order confirmations, contact form
Price markup controls & platform fee config
Drag-and-drop category & field mapping
Retailer portal with multi-role access

Operational in days, not months.

Step 1
Brand setup
Your logo, domain, store name, and color palette applied to the storefront and admin panel.
Step 2
Connect distributors
Enter your API credentials for the wholesalers you carry. Trigger the first sync and watch your catalog populate.
Step 3
Map categories
Drag distributor categories onto your site taxonomy. Firearms categories auto-enable FFL enforcement.
Step 4
Go live
Connect Authorize.net, upload your FFL database, set your markup, and open the store.

Ready to launch your store?

Get in touch and we'll walk you through what the setup looks like for your existing distributor accounts and inventory.

Start the conversation View live demo